Last Updated: July 7, 2026

Roots Natural Medicine ("we," "us," or "our") operates the website rootsnd.com. We provide naturopathic medicine, Traditional Chinese Medicine (TCM), and licensed acupuncture services. We are deeply committed to protecting the privacy of our website visitors, prospective patients, and current clients. This Privacy & Cookie Policy explains how we collect, use, and safeguard personal information via this website, as well as the tracking technologies we utilize.
Please read this policy carefully. If you do not agree with these terms, please discontinue your use of this website.
Important Note Regarding Protected Health Information (PHI): This website is an informational and scheduling portal. Information you voluntarily submit via our public contact forms or standard email links is protected, but please refer to our separate Notice of Privacy Practices (NPP)—provided directly to you prior to or during your initial intake consultation—for details on how your medical, diagnostic, and clinical treatment records are legally handled, stored, and protected under state and federal healthcare privacy laws.

1. Information We Collect
We limit the collection of personal information through this website to data required to address clinical inquiries, manage holistic healthcare scheduling, and optimize website accessibility.
Information You Voluntarily Provide to Us
When you fill out a contact form, request an appointment, or communicate with us regarding medical and holistic services (including naturopathic consultations, acupuncture, herbal medicine, or functional laboratory testing), we may collect:

• Contact Details: First and last name, email address, and phone number.
• Inquiry Details: Any general notes, questions, or treatment interests you choose to provide in text fields.

Disclaimer: For your own privacy and security, we strongly advise against submitting highly detailed personal medical history, active symptoms, or complex diagnostic details through our public website contact forms. Please save specific clinical disclosures for our secure, HIPAA-compliant patient portals or in-person consultations.
Information Collected Automatically via Cookies
When you navigate our website, certain non-identifying technical details are captured automatically by underlying browser scripts and hosting infrastructure. This includes your IP address, browser type, device type (desktop, tablet, or mobile), operating system, pages visited, time spent exploring our treatments, and the referral web path that brought you to us.

2. Cookie Disclosure: What We Use and Why
Our website uses cookies (small text files saved on your browser) to ensure technical reliability, streamline site layout, and analyze aggregated traffic patterns.
We utilize the following types of cookies:

• Strictly Necessary Cookies (First-Party): Essential for the fundamental technical operations of our website, security functions, loading server resources, and enforcing your data selection choices. The site cannot run properly without them.
• Performance & Analytics Cookies (Third-Party): We utilize tools like Google Analytics to understand how users locate our practice online and which specific clinical services (such as acupuncture, nutritional consulting, or natural medicine) are most requested. These cookies collect data in an entirely aggregate, anonymized manner. They do not correlate web traffic data to individual clinical patient files or medical records.

We do not deploy aggressive behavioral ad-retargeting trackers or marketing pixels (such as the Meta Pixel) on this website to ensure your engagement with a natural healthcare services platform remains entirely private and free from third-party commercial profiling.

3. How to Control Cookies
You have the absolute right to accept or decline website cookies. Most web browsers accept cookies automatically, but you can alter your personal device configurations to clear or block cookies if you prefer.
To manage your cookie preferences through your specific browser provider, consult their settings documentation:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

To opt out of being tracked by Google Analytics tracking scripts universally across all online domains, you can install the Google Analytics Opt-out Browser Add-on.

4. How We Use Your Information
We process website data strictly under legitimate professional and clinical interests, including:

• Responding directly to your requested consultations, appointment inquiries, and billing questions.
• Coordinating logistics for virtual telehealth visits or scheduling in-office appointments.
• Reviewing anonymous web data trends to ensure our practice information is clearly accessible, readable, and functional for users in need of care.

We do not sell, rent, lease, share, or trade your contact details or web data with corporate ad networks, data brokers, or external entities for marketing purposes.

5. Third-Party Portals & Supplement Dispensaries
For patient scheduling, electronic medical records, and professional-grade supplement dispensing (such as Fullscript or similar portals), we partner with specialized, secure third-party platforms. If you click a link on this website to access a patient portal, purchase practitioner-vetted supplements, or book an appointment, your data inside those sandboxes is protected by specialized medical encryption and compliance frameworks separate from standard website parameters.

6. Data Retention and Safeguards
We maintain rigorous administrative and electronic protections designed to shield consumer web contact records from unauthorized access, loss, or alteration. Website contact submissions are cleared systematically once an inquiry is resolved or safely transitioned to secure clinical patient charts. Clinical records, acupuncture diagnostics, and medical history are legally maintained for strict multi-year statutory durations dictated by the Connecticut Department of Public Health guidelines and federal medical record standards.

7. Changes to This Privacy Policy
We reserve the right to amend or update this Privacy & Cookie Policy at any time to align with adjustments in digital regulations, technical infrastructure, or state medical board guidelines. Any revisions will be signaled by updating the "Last Updated" marker at the top of this document.

8. Contact Us
If you have any questions, compliance requests, or data feedback concerning this Privacy & Cookie Policy, please contact our administrative team directly:

• Email: info@rootsnd.com
• Phone: 203-438-5085
• Mailing/Practice Address: Roots Natural Medicine, 100 Danbury Road, Suite 201, Ridgefield, CT 06877